Capacity

Your one-stop shop of trusted services and backbone support needed to sustain and scale.

BUILDING

Featured Services

Branding & Storytelling

Bringing your soul’s work to life through brand strategy & creative design.

Are you ready to elevate your business? Do you love your work yet struggle with promoting and showcasing it? Are you yearning for a new brand and website that expresses the latest evolution of you?

Discover the power of purpose-centered brand identity, brand strategy and creative web design as we guide you through a transformative journey to uncover and express the soul of your brand.

We'll work collaboratively to bring your creative business and brand story to life in a way that honors your journey, shares your offerings, and showcases your thought leadership in the world.

  • Crafting a brand that truly reflects the essence of your business.

    1. Brand Vision: Your brand vision is the guiding light that shapes your brand identity. Together, we'll dive deep into the vision and philosophy of your business to create the foundation for your brand.

    2. Brand Values: Discover and define the values that drive your business. These values serve as pillars and principles upon which your brand integrity is built and support with key decisions throughout the process.

    3. Brand Expression (Voice and Tone): Develop a distinctive voice and tone that resonates with your target audience. Refine your brand's expression to create an emotional connection and cohesive customer experience throughout your communications.

    4. Logo, Fonts, Colors: We offer intentional logo design, color palette, and specialized font selection that align with your brand and reflects its essence.

    5. Brand Guide: You’ll receive a comprehensive Brand Guide, approximately 20-25 pages that outlines your brand’s vision, values, mood, identity, typography, colors and usage details.

  • Web Design: Your website is your home on the interwebs. You want your site to showcase your offerings and move your ideal audience into action. We’ll design a website that is clear, captivating and that you can share with confidence.

    Long & Short Bio Copywriting - Tapping into your authentic voice, we will create both long and short bios that speak to your life and career achievements and showcase your offerings.

  • Let’s get your online presence on point.

    1. Visual Assets: Whether it’s a flyer for your upcoming event, a welcome packet for your latest program, a branded slide deck or beautiful newsletter template, we design artistic assets to express your brand and business visually.

    2. Branded Icons & Favicon: Creating unique symbols that encapsulate the soul of your brand, serving as memorable visual markers on your website and social media platforms.

  • For your online presence to pop, you’ll want professional photography. Combine that with the power of Soul Styling and your brand will truly shine.

    Together, we will unlock your inner archetypes, create a Pinterest mood board, and curate 5-8 signature looks.

    Step 1: EXPLORATION

    • We begin with a deep Soul Styling Questionnaire to learn more about your relationship with your style, your expression and your goals for our work together.

    • Next, we will dive into our Opening Soul Styling Session that includes unlocking your unique archetypes that express your multi-dimensionality (60 minute on Zoom).

    • From there, I will create a Custom Mood Board that reflects your aspirational style and your archetypes.

    Step 2: CURATION

    • Next is our Closet Audit which allows me to get know your style & preferences. Together we will refine and release what no longer reflects your style.

    • Then we will “Shop Your Closet” and explore your current wardrobe to create 4-6 new outfits that express your inner archetypes (2 hours in person).

    Step 3: MANIFESTATION

    • I will create a Curated Shopping List just for you

    • We will explore 3-6 local or online stores to manifest the key pieces for statement / signature ensembles (3 hours in person or virtual).

    PHASE V: SOUL STYLED PHOTOSHOOT

    • To bring your creative collateral to life we will do a Soul Styled photo shoot with 4-6 looks giving your inner archetypes space to play and for your range of offerings to be showcased fully.

    • We will work with an incredible local photographer to bring your brand and style visions to life.

Fundraising

Fundraising Strategy & Donor Engagement Coaching

To truly create a lasting impact and sustainably thrive, nonprofit organizations must secure multi-year, unrestricted philanthropic funds.The real work lies in crafting a strong vision and strategy, mapping out the funder ecosystem that aligns with your mission, getting meetings with funders, telling them a compelling story to enroll them in your work, and aligning your leadership vision with philanthropic asks. This is where a fundraising strategist comes in. 

  • A central tool for tracking your fundraising vision, goals, contacts, funder avatars, follow ups, and next steps.

  • Clarified development goals and targets

    1. Clear plan to achieve goals, broken down by funding sources, timelines, and specific strategies to reach a list of prioritized funding partners

    2. Clear identification of the ideal funding partners, and clear avatar of decision makers inside of these institutions allowing for highly curated communications

    3. Strategic methodology for building and rebuilding your funding partner pipeline.

    4. Clarified roles for your team in the fundraising process

    5. Regular routines and rituals for ongoing development

    1. Development of vision, goals, revenue models, and other targets

    2. Network Building: identifying and listing all the door openers, funder contacts, and other essential network members.

    3. Storytelling, Pitch and Material development

    4. Funder and Sector Analysis

    5. Coaching and preparation for conversations with funders through researching their priorities, and aligning your storytelling to their funding priorities

    6. Brainstorming and troubleshooting issues as they arise.

    7. Weekly 1-hour coaching sessions to provide consistency and thought partnership, while leaving room for action.

    1. Research support to gather and organize essential information about ideal funding partners for the database, as well as research other possible leads

    2. Writing support to put together compelling LOIs, emails, or other written materials that may be needed.

    3. A dedicated team that can support your development process forward while multiple irons are in the fire.

Clients & Partners

“Lotus took me through an amazing process to manifest my dream branding, web design, newsletter, social media marketing, and more. Lotus guided me to not only get what I want but also to get what wanted to come through me in this creative project. It was a completely unique experience, more than I could have imagined and I am beyond happy with the results. She delivered a stunning website and helped me to midwife my vision visually for this project every step of the way. Thank you Lotus!”

~ Chun-mui Miller, Founder, Reclaiming Radiance

It Takes a Village

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It Takes a Village ❈